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Foolish Book Review: Patricia Seybold’s “Outside Innovation”

May 1, 2007

In the book review of Patricia Seybold’s “Outside Innovation” the Motley Fool reviewer notes the use of virtual labs at National Semiconductor to gain insight into what their prospective customers want in their semiconductor products. The reviewer notes the claim that the virtual lab approach saves Nat Semi 60 man-hours per design and that the site collects more than 20,000 designs per month.

Foolish Book Review: “Outside Innovation” – Motley Fool – MSNBC.com

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